Tüla is a not-for-profit social enterprise that brings to you garments from Indian(desi) cottons originally grown by smallholder, rainfed farmers, with the Yarn hand spun by skilled khadhi workers and colored with natural dyes where required with expert guidance, with the fabric woven on handlooms by master weavers, with the garments stitched by women and men from economically and socially Marginalised groups. when you wear a Tüla garment, you can be sure that it is the lightest garment possible, both in its environmental sense and its fair/just trade sense.
TÜLA (pronounced Toola) in Sanskrit means Cotton. It also means Balance or Equilibrium (pronounced as tulaa as in Tulaabharam). This is a social enterprise combining both the above (restoring an equilibrium in cotton value chain), initiated by a group of individuals, with their friends generously coming forward to invest in this effort.
Why is this important to me?
While one aspect of this is the eco sensitiveness and uplifiting the marginal farmers, here are some hard facts for your consideration 284694* Number of farmer suicides , more than 50% of it pertains to cotton!
(* In India, in the last 17 years more than 3 lakh famers have committed suicide)
Only 5% of cultivable land is under cotton, but 55% of pesticide use is pertaining to cotton
2700 litres of clean, safe water to make one shirt of inorganic cotton! Water that would otherwise be used for basic needs and drinking for millions
The Desi organic cotton, that was well prevalant a few decades ago contributes to less than 5% of cotton cultivated, rest 95% is BT cotton with GMO crops
More cultivation of desi, organic cotton will result in dramatic improvement of the livelyhoods of farmers, spinners, weavers, tailors etc
Desi cotton has traditionally been a multi crop, which means less water intensive only using about 2% water compared to inorganic
How can I participate?
Volunteer/ buy a couple of garments and support this cause
Spread the word, be a part of exhibition or even better plan one in your town/city/locality
You can let us know if you can help us in identifying offices, large residences etc where we could put up a stall
Partner with us and invest. Please get in touch with us at email@example.com
You can organise a talk and display/sale of tula garments. Talk will be about the journey of tula relating to Gandhi and J C kumarappas vision of local economy, rural livelihoods and also about the pollution and resource guzzling of the current industrial model of cotton value chain