• Responsive image
  • Responsive image
  • Responsive image

TÜLA (pronounced Toola) in Sanskrit means Cotton. It also means Balance or Equilibrium (pronounced as tulaa as in Tulaabharam).
This is a social enterprise combining both the above (restoring an equilibrium in cotton value chain), initiated by a group of individuals, with their friends generously coming forward to invest in this effort.

About Tüla

Tüla is a not-for-profit social enterprise that brings to you garments from Indian(desi) cottons originally grown by smallholder, rainfed farmers, with the Yarn hand spun by skilled khadhi workers and colored with natural dyes where required with expert guidance, with the fabric woven on handlooms by master weavers, with the garments stitched by women and men from economically and socially Marginalised groups. when you wear a Tüla garment, you can be sure that it is the lightest garment possible, both in its environmental sense and its fair/just trade sense.

Responsive image

Why is this important to me?

Responsive image

While one aspect of this is the eco sensitiveness and uplifiting the marginal farmers, here are some hard facts for your consideration 284694 Number of farmer suicides , more than 50% of it pertains to cotton!

Responsive image

Only 5% of cultivable land is under cotton, but 55% of pesticide use is pertaining to cotton

Responsive image

2700 litres of clean, safe water to make one shirt of inorganic cotton! Water that would otherwise be used for basic needs and drinking for millions

Responsive image

The Desi organic cotton, that was well prevalant a few decades ago contributes to less than 5% of cotton cultivated, rest 95% is BT cotton with GMO crops

Responsive image

More cultivation of desi, organic cotton will result in dramatic improvement of the livelyhoods of farmers, spinners, weavers, tailors etc

Responsive image

Desi cotton has traditionally been a multi crop, which means less water intensive only using about 2% water compared to inorganic

How can I participate?

Responsive image

Volunteer/ buy a couple of garments and support this cause

Responsive image

Spread the word, be a part of exhibition or even better plan one in your town/city/locality

Responsive image

You can let us know if you can help us in identifying offices, large residences etc where we could put up a stall

Responsive image

Partner with us and invest. Please get in touch with us at contact@tula.org.in

Responsive image