The National Award-winning designer has been pushing handloom’s case for a while now. Jyotika’s chosen stylist, she outfitted the entire cast of Theeran Adhigaaram Ondru (2017) in organic cotton dyed to suit the tone of the film. It helps that she used to work with weavers in the Coimbatore and Erode belt before entering films. “Handloom cotton looks lovely on screen. It has a depth and texture unlike any other fabric,” says Ramasamy, who also shops at Tüla, a social enterprise in Adyar, Chennai, that works with cotton farmers.