Tula India – Organic Desi Cotton, Handspun, Handwoven, Natural Dyed and Manual Tailored Clothing

Group 55

How can I add value to Tula?

Volunteer

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You are welcome to volunteer for Tula - in any of the core tasks like sales data analysis, logistics, interacting and following up with the primary producers. You can also help in creating documentation (content, videos, pictures etc.) depending on your skill and time. You can also help us in organising the talks, setup exhibitions and sales when we go to different towns. Tula runs due to contributions from many such volunteers.

Organise talks

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You can organise a talk along with display and sale of Tula garments. Topics shall be about the journey of Tula relating to Gandhi and J C Kumarappa's vision of local economy, rural livelihoods, History of native Desi cotton, Fast fashion and its ill effects, Pollution and overuse of resources by the current industrial model of cotton value chain. Talks/workshops(like hand spinning, natural dyeing, etc.) can be organised in your city/town when we visit for exhibitions or in colleges around our events. We are always happy to engage with the students and youth.

Partner with us

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You can partner with us by creating a space that sells our products in your city/town. We prefer it in small/organic spaces along with other existing green ventures.
Please note that Tula doesn’t offer credit and hence you will have to buy and resell with your margin. Also note that Tula does not prefer exports and have to be sold in India (reason: sustainability and the best remaining for local folks). You can also partner with us if you are a weaving centre, spinning centre, artisanal group or embellishment center. We would like only spaces that are devoid of chemicals/synthetic in any processing.

Spread the word

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Help us spread the word, especially when Tula comes to your city/town or to other places where you have friends and relatives. In this regard, social media is put to tremendous use these days. Identify people who may take a special liking to our eco-friendly and sustainable products and inform them of our work and exhibitions. Word of mouth is an important tool that helps Tula. As we are averse to and will not advertise in main media nor use similar expensive methods.

Replicate

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This is something close to our heart. We would like more and more people especially youth to take the whole cotton value chain as an enterprise. One can also take just parts of value chain activities. We wish there are more initiatives in different geographies to grow desi cotton sustainably and then take it through the whole value chain in an eco-friendly manner. We will help/share our learnings in any which way required for such endeavours so that replicators can avoid the challenges and pitfalls we faced. We need many more replications in full or part to help clean up the mess created by the textiles and fashion industry.